Why Dealers Need A Dealership Loyalty Program
Today, most OEM manufacturers know the importance of retaining customers and offer some form of a loyalty program like Ford Pass or General Motors MY GM Rewards. They are key in enhancing customer retention while heightening OEM brand awareness. With the help of a localized dealership loyalty program, dealers can target their local marketplace consumers while still taking advantage of the national OEM initiative. A dealer’s local brand is as equally or more important as the national brand while being easier to promote and ultimately delivering a higher local relevance. Let’s look at how a local dealership loyalty program can benefit you by simply choosing to offer one: Local Branding: One of the primary reasons to be a part of a dealership loyalty program is because it helps you strengthen your local brand significantly among the most important people, your immediate home community. While OEM brands like Nissan, Ford, and GM have invested heavily in the domain of automotive loy...